BRANDS | ARTISTS | LABELS | PROMOTERS

From 2007-2025, I worked as Elastic Canvas for clients ranging from start-up through to the world’s biggest brands. They trusted me to deliver innovative, end-to-end solutions as a solo creator.

Now my focus is exclusively on advancing the dance music space.

Running alongside my work as an artist I have just started to offer a highly bepoke, world-building service as MDT Synergy. 

MDT Synergy is focused on making you stand out.

The advances in AI mean that creating ‘good’ (not great) music and short video visuals are now at everyone’s finger tips – and the bar is being raised all the time.

The winners of the next wave will be the creators of long-form, extraordinary experiences. Those that integrate AI but go beyond shorts and weave fully immersive narrative driven art. Tracks, movies, episodes and series that deliver depth, connection and purpose by harnessing all 3 principles of Story, Energy and Emotion.

I’m all about creating a new generation of audio-visual experiences Ones that cut through the noise and form an ongoing emotional connection.

My services are open to those visionary few who see where things are going and demand to be ahead of the game.

I produced my first track in 1994, and then focused in on it professionally in 2016. My first animated music video was in 2004. In 2007, I set up Elastic Canvas, where I led a wide range of multi-media projects –  innovating all the way!

I always use the best tools for the job. A mix of tried and tested ones, I’ve used for decades, and the best, new cutting-edge ones, which now includes AI.

Everything is used for a specific purpose and is integrated into a much larger professional process.

The AI wave is not only inveitable, it’s here and will only be getting bigger. The platforms are getting clogged up with low-effort, straight from prompt content, but the reality is that low-effort content is pretty good to the untrained eye or ear – in very short snippets!

People are getting used to it though, some are rejecting it, but it’s not going away. The big players are all using it as part of a pro-process and the quality content will start to shine through.

I use select AI in a skillful way to expand and enhance creative possiblities, depth and human connection – not replace it.